1. What have been the most satisfying aspects of working on the Portside Wharf project?
The responsibility of creating a multi-stage mixed-use development while operating retail assets and the Brisbane Cruise Terminal ensures each day brings new challenges. At any given time we are working on a completed stage, in the process of delivering another stage and planning the next stage – it’s always exciting and fast paced.
2. A lot of your properties have been selling to investors as well as owner occupiers what attracts these two very different groups to inner city locations?
Investors are driven by rental yields which are a function of price point, rent and the potential for capital growth. In the past due to its waterfront location and Hamilton address, Portside Wharf developed a reputation for only having million dollar apartments attracting well healed owner occupiers, however this is not true.
While we do have luxury riverfront apartments with million dollar price tags befitting of the fantastic Brisbane River and city views, Portside Wharf offers a mix of price points catering to all market segments, investors in particular. The riverfront location and quality boutique retail offering means Portside Wharf rental rates are above the Brisbane average and investors can achieve yields of five to six per cent. The riverside precinct is also part of the Northshore Hamilton Priority Development Area, which is Brisbane’s largest urban renewal project. In 10 years time, people will be looking back and wishing they had bought in now at the start of the development.
The location in Hamilton along the Brisbane River has a huge appeal to the owner occupier market. This group is made up of mostly downsizers who are looking for a low maintenance home with everything at their fingertips. Buyers making the shift to apartment living find Portside Wharf particularly appealing because while they are scaling down on floor space, they are gaining a backyard filled with waterside dining, boutique shopping and entertainment, bordered by the Brisbane River and Hamilton Recreation Reserve. Accessibility is high on their priority list and Portside Wharf’s proximity to Brisbane City and Fortitude Valley, and transport options including airports, CityCat and Gateway Motorway is a real drawcard.
3. Why has Portside Wharf been so popular?
When you buy a residence at Portside Wharf, you get more than just an apartment – there’s a whole lifestyle that comes with it. Luxury living opportunities such as the one on offer at Portside Wharf are few and far between, so when buyers recognise this is an urban village with a wide mix of retailers, on the waters’ edge, in a premier suburb like Hamilton, they realise it’s an opportunity not to be missed.