‘Vertical villages’ are increasingly luring families from the suburbs to the inner city, as they ditch large family homes in favour of low maintenance apartments to simplify their life and maximise family time.
The traditional dream of raising a family on a quarter acre block is being challenged by vibrant new apartment developments on the cusp of the CBD where convenience is king, with work and lifestyle literally at the doorstep.
The Zeneldin family are among the new wave of families moving from their large house to an inner city apartment having just relocated to their brand new home at Portside Wharf – a mixed use community on the Brisbane River in the heart of Northshore Hamilton – the city’s largest urban renewal project.
Robin Zeneldin said he swapped his five bedroom, five bathroom house in Calamvale for a luxury, two bedroom riverside apartment in the precinct’s latest stage, Pinnacle, because he wanted convenience without the maintenance.
“We realised we were spending too much precious family time mowing lawns, maintaining gardens and cleaning the house and we wanted to create an easier lifestyle,” he said.
“Our apartment in Pinnacle is the perfect size for myself, my wife and our two boys with enough room for the kids to have a play area and my wife and I some space to ourselves.
“We make great use of the rooftop pool and entertainment area as well as the dining, shopping and conveniences in the Portside Wharf precinct.
“We now have everything at our fingertips and more time to spend doing the things we love.
“It’s just a better way of living.”
Brookfield Residential Properties General Manager Lee Butterworth said masterplanned projects such as Northshore Hamilton were giving developers the canvas to create integrated communities with forethought and planning, forming inner-city neighbourhoods for the 21st century.
He said while apartment living was once confined to the CBD, a shift in the market was seeing a diverse mix of buyers flock to action-packed areas surrounding the city.
“Integrated communities such as Northshore Hamilton that are in easy reach of the CBD are popular with buyers who want everything at their doorstep without the hassle of city living fraught with traffic jams and parking problems,” he said.
“Retail and residential precincts, such as the waterfront retail and dining precinct of Portside Wharf, provide the best of both worlds, offering city conveniences without the hustle and bustle.
“This lifestyle has been the attraction for many buyers but now, more than ever, we are seeing families take advantage of the benefits of inner-city apartment living.”
Portside Wharf is located six kilometres from the CBD with easy access to key economic areas, airports, motorways and public transport.
The riverside precinct is home to six luxury apartment buildings and 45 retailers including waterside fine dining, cafes, eateries, boutique shopping, health and beauty, an IGA supermarket and Dendy Cinema.
For further information, visit the Portside Wharf Sales & Information Centre in the Portside Wharf Plaza, at 39 Hercules Street, open between 10am and 4pm daily, call 07 3630 1666 or visit www.portsidewharf.com.au.