Brisbane fashion designer Sam Abi has struck a major deal allowing him to use luxury Ermenegildo Zegna fabric across his boutique suit collection.
Resident fashion guru at Brisbane’s popular riverside precinct – Portside Wharf and owner of Urbbana Men’s Style Studio, said the new suits would be available across his stores in Brisbane, Melbourne and the Gold Coast from May.
The renowned Ermenegildo Zegna Italian luxury fashion house and wool mill specialises in men’s clothing and manufactures suits for some of the world’s biggest high-end brands including Gucci, Yves Saint Laurent and Tom Ford.
Mr Abi said it was a major coup to secure access to the material for his collection and would help take Urbbana – which was established at the fashion and lifestyle precinct in 2009 – to the next level.
“This is a milestone deal that will assure Urbbana stays at the top of the menswear boutique ladder in Australia,” he said.
“The collection will focus on light weight merino wool, in line with the Australian climate, and the designs will include a few new season tweaks to the current cut, which has been very popular with our clientele.”
Mr Abi said the deal was struck through his long term suit manufacturer, based in Milano, who he met with on a recent sourcing trip across Italy and Turkey.
During the trip, he also locked in a range of new fabrics, leather, accessories and designs to ensure his fast growing menswear collection of suits, shirts, pants, shoes and ties remained at the forefront of worldwide fashion trends, while maintaining the distinctive flair his boutique fashion store has become renowned for.
“I have selected 80 new fabrics that will be used for the shirt collection in 2014 to keep the designs really fresh,” said Mr Abi.
“I have also picked over 100 new designs of silk from my manufacturer in Como-Italy to produce the next Urbbana silk ties collection, so there will be a whole range of new choices coming in store soon.
“Across the board, the new designs and fabrics will be in line with our focus on unique colour combinations and striking prints that allow men to show their distinct personality, while maintaining a high level of professionalism.”
Since opening his first store in Brisbane’s sophisticated Portside Wharf precinct located on the Brisbane River at Hamilton, Mr Abi has expanded his presence throughout Australia, with a second store in Chapel Street in Melbourne and a third store under the Hilton Surfers Paradise on the Gold Coast which opened in 2013.
The Portside Wharf store, which Mr Abi established in 2009, is one of over 30 boutique retail stores at the popular riverside precinct, giving locals that live in the luxury residents apartments at Portside Wharf and visitors to the precinct a truly boutique shopping experience.